https://www.skwalsh.com/resume daily 0.75 2025-07-11 https://www.skwalsh.com/product daily 0.75 2020-05-22 https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040004493-U2YPAJA9S75BSL9M45WG/Camera+system.JPG Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590132666038-W909D6VHJ6KCUFK0KCT0/Lead+people+step+by+step.PNG Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590038426972-EH5O0SBCW53SD48NXOY8/2018_snap_shot_A.png Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/5a81d96f-fcd0-4f5a-9c64-1c5d91f9c778/CA_AnnualReport_V08_022222+%281%29_011.png Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/657e7c0e-3447-42aa-b374-d159885a7cf8/TEI+-+How+to+Measure+Proactive+ROI.png Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/f3308feb-fba9-4b0f-9335-883322f490c4/AotM+-+April+2022+%281%29.png Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/c031f025-5808-4775-a233-38d0a5ea384a/Company+Pitch+-+Update+-+Jun+30.png Product Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/a34dc9e2-7206-44e7-913e-8dae193921a1/CA_Forrester_EmailHeaderA_070722_V01.jpg Product Marketing https://www.skwalsh.com/digital daily 0.75 2022-08-06 https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590035253949-0FSV6U4L7HZI47V3Z93F/pipeline-management-success.png Digital Marketing - Pipeline Management- A company’s first thousand leads will convert at a higher rate than the next thousand and so on and so on. Thus a company needs more and more leads to support a base level of revenue. That is a losing position. Instead of focusing solely on the top levels of awareness and interest, more focus must be placed on converting more leads and converting them quickly. The secret to this is processing leads faster, account and contact scoring, and embracing conversation ready leads. https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590035460202-SJZBDIOVDXZLKJOLM0N5/man-chatting-with-chat-bot-vector-20639728.jpg Digital Marketing - Dropping the Delays- For most organizations, the Marketing Automation Platform, the Customer Relationship Management platform, and Data Enrichment Programs pass a lead back and forth a half dozen times before a lead is ever delivered to a sales representative. In real time this can be a 24 to 72 hour process, by then a prospect may be long gone. 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Knowing how to orchestrate systems from Eloqua, Hubspot, Google Analytics, Marketo, Microsoft Dynamics, Salesforce, Pardot, MailChimp, Sprout, Hootsuite and more, will increase revenue and reduce redundancy. https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590035278453-GB4O3MKX7F4VD44QA96S/Typical-MQL.png Digital Marketing - Beyond the MQL- The MQL was and for many still is the cornerstone for defining marketing success. Yet before you there are two leads, a website visit and downloaded white paper MQL and a request for demo. If you were a sales person which would you prefer to follow up on? Which converts more and at higher value? What’s the difference? A person asking for a pamphlet is investigating, a person wanting a demo is ready to talk. A demo is an invite from a “Conversation Ready Lead”. Conversation Ready Leads convert faster, at higher values and require less support thus more revenue. Identifying and creating leads that are ready to engage verbally via chat bots, call in lines, trial, demo or meeting request. https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040075260-7TZU2LGSJWTO7BM1OMCK/2018_Feb_D_D_Floating_D5.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040036229-J0BED0TY1FRQTJYL4EQC/2018_you_cant_do_d4.gif Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040004980-HQUS6DIUF1QI3T06N18M/DRAFT_+APR_D_D_d3.gif Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040003901-U5WQHEWSDWGZKOHDV6ZE/2018_APR_D_D_Floating_D3_C.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040004574-M6FIXW5BMF225YOAEMC8/2018_Feb_D_D_Floating_D4_C.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040004146-XZP9KAK3J8RZ9XHYKTB7/2018_June_D_D_Floating_FINAL%28C%29.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040004805-ZHQARGE7P1JYN6Q7Q7UK/2018_snap_shot_A.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040035728-872H4PL8KXRTB0EB1G1G/2018_snap_shot_B+-+Copy.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040036072-E4NNBPQJQQY6QBGHA3P7/2018_snap_shot_C.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590040036152-00L93SJ95ZHISUPT21KP/2018_snap_shot_D.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590038426972-EH5O0SBCW53SD48NXOY8/2018_snap_shot_A.png Digital Marketing https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590132754991-ZAV252WDF1WYAD8E9NSM/Push+out.PNG Digital Marketing https://www.skwalsh.com/content daily 0.75 2024-10-23 https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1590132754991-ZAV252WDF1WYAD8E9NSM/Push+out.PNG Content Marketing - Make it stand out Check out an infographic about retail theft. https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/e6816b7e-e69f-4323-a704-c939bae27a7e/CA_AnnualReport_V08_022222+%281%29_001.png Content Marketing - Make it stand out Read a new spin on the annual report. https://www.skwalsh.com/home daily 1.0 2025-07-11 https://images.squarespace-cdn.com/content/v1/5ea9ed05a12bc3021b4550b7/1588362088898-E2QN8FDTJ2R9NXHF9RNL/PNGPIX-COM-Humana-Logo-PNG-Transparent.png Home - “Shane worked for me on Product Marketing team at Kareo, and he was a key asset to our team as he focused on core sales enablment activities. 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